An Internet meme, commonly known simply as a meme, is an item that is popularised via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time.

Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation.

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